Tue

20

Jun

2017

Importance Of Web Design In SEO Optimization

It is really necessary for you to get listed in the higher rankings of the search engine to get more clicks, which can eventually take you to win more customers. For this reason, the SEO “Search Engine Optimization” is necessarily required. With the help of the SEO you can certainly reach the top of search engine results.

Website Design Dubai
Importance Of Web Design In SEO Optimization - Website Design Dubai

When we talk about the SEO of a website, there are certain factors which are involved in bringing the website to the top. One of the most important factors in this regards is the web design. For an outstanding and SEO friendly website design Dubai is a place with many options in the shape of the software houses.

 

There are some certain things that you need to take care of, while you are getting your website designed and developed. I will discuss them here below.

Responsiveness:

Your site is required to be responsive for every kind of device. It must provide the same and excellent user experience. This will help in saving the website users from any distraction, as well as it will play a vital role in the SEO.

Balanced Design:

Your design must be completely balanced. It should not be overwhelmed, neither should it be something irritating. Because it does affect both your users and the search engine to a great extent.

User Experience:

The search engine gives value to those sites which provide excellent user experience. So when you get your website designed, make sure it is based on providing a complete user friendly experience. This will help you in ranking as well as in keeping your users engaged.

Content Strategy:

Your website also has some sort of content, that’s what provide your customers information about the services you offer. This part also needs to be considered while you are getting your website designed. You should be certain that how much content you would add and how can you improve your design for SEO by keeping content strategy in your mind.

Conclusion:

You can avail the services of SEO company Dubai for getting your website ranked in the top searches of the search engine like Google, Bing and Yahoo, etc. But for an effective SEO campaign you must keep the importance of the web design in focus. Because it is considered one of the most important factors which plays a vital role on SEO campaign.

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Wed

17

May

2017

How SEO Companies Rank Your Sites?

What different to do this year that helps to soar your site above all in the Google search results and other major search engines? Every optimization expert must have things soughed out for the year 2017 but some people seem clueless as in what strategy to opt for and what to leave.

 

Following are some expert suggested tips and tricks and other things that must be brought to practice if the aim is to outshine in SERPs among competitors.

SEO Company Dubai
SEO Company Dubai

AMPs for fast loading:-

Accelerated mobile pages are although a couple of years old but 2017 will still be looking at these responsive pages to lessen bounce rate. With AMPs, mobile browsers open pages very fast due to the fact that they are open source protocols.

 

It uses less than eight times less data than the average webpage. It is for this reason very crucial that one should opt for an SEO company Dubai that has put this trend at the top because with the help of AMPs users can be provided with more responsive pages. 

Artificial intelligence:-

The integration of machine learning into search algorithms had already begun in 2016 while 2017 will provide it with an ignition factor to make things go in further smarter zones with its help. By this the search results will be made more intelligent and relevant information will be revealed to the users.

 

To reach the level of artificial intelligence in search a unique voice to niche must be added by the site owners and the webmasters. 

Don’t forget Yahoo and Bing:-

We all know the importance of Google and how it rules the industry but yahoo and Bing must not be ignored in 2017. Bing accounts for 33 percent of all the traffic. Another thing to notice is that the search market share of Bing is growing more quickly when compared to Google. 

 

So Bing and Yahoo are also major role players in the field of search engine optimization and therefore must not be overlooked. 

Focusing on social content:-

According to an article published at Impactbnd.com more than 75 percent of the marketers are using the social media beneficially to support their optimization. This means that the coming times will see content from social pillars like Facebook, Twitter and LinkedIn will be given more importance.

 

2017 may ignite a competition between the marketers to rank their posts of social media on search engine result pages. 

Focus on content:-

According to an expert of branding agency Dubai there is no need to spend hours on the optimization of the content if it isn’t based on quality and information, and doesn’t attract the audience. Search engines emphasize and focus on the quality and information of the content rather than the optimization.

 

One must therefore try to include evergreen and fresh content and indulge new ideas always and in effective passion. Another important tip is to judge the content as if you are a reader. Quality user experience and quality content when combined, helps to enhance the rankings in any search engine.

Branding – Why is it so important?

Branding is a broad spectrum and there are many associated and highly critical factors involved in its success and failures, directly or indirectly. To deal with this domain on your own, you must not be less than a geek in this zone, otherwise things will not fall in the right zones for you and you may not be able to get hands on the desired results.

 

Experts therefore are of the view that right, expert, reliable and highly professional branding agencies in Dubai shall be considered while carrying out tasks like pitching and pushing a brand to meet the success. 

Who shall be consulted?

A native operator will always be preferred over an overseas freelance services, the idea is to stay in touch and ensure that the service provider is well versed in the local market proceedings.

 

The results will be in line with your expectations and they will come fast and in the right passion toward you. What’s more, you will be backed with expert advice 24/7 which means that you will always have the comfort of gearing things up, or switching from one branding strategy to another without going through too much of a trouble, because experts will be there to watch your back always.

What can be achieved?

High end results in the form of persona, market stature and clients’ confidence can be won with the help of smart branding strategies. As stated earlier, a professional backup will help in the due course and will allow business owners to benefit from the elite, smart and highly expert ideas that will ultimately result in enabling them to milk the UAE markets to the fullest and in the most appropriate passion.

Final note:

Trends have shaped way beyond our imaginations, where good is not good enough. Everyone everywhere is looking and expecting to get hands on excellent results. To make sure that one is found with the help of a robust website that is equipped with images, videos and content that speaks for one’s brand, one would need to get in touch with a branding consultant who can play the role of a bridge between the business and its targets. 

 

See Also: 

0 Comments

Wed

10

May

2017

How To Reduce The Bounce Rate Of Your Website?

Creating the required attraction for your potential users towards your website is too difficult. While snatching their interests to retain them on your site is more difficult. For keeping that potential customers’ annoyance to the minimal level, it is important to design your website in a way that catches their interests.

Web Solutions Dubai
How To Reduce The Bounce Rate Of Your Website

If you are launching your next website based on a highly competitive market such as UAE, you must focus on maximizing the visitor’s retention to the best possible level. Following are some of the main aspects that must be eliminated in your web solutions Dubai based web design and development process to reduce the bounce rate of your website.

Make Your Navigation User Friendly/ SEO: 

Avoid using scattered navigation links and unclear visual elements that do not present a flawless clue for what a user need to do next. Instead, use a logical, easy to understand and an intuitive navigation for users to guide. The navigation needs to be grouped together in navigation elements in a central area.

Avoid Excessive Use Of Ads and Don’t Disrupt the UX:

Suffocating users with the ads that pop-up every now and then and fill out the whole screen is the main cause of increase bounce rate. Use them in a flawless and legitimate way that can attract users. Contents must never be covered up with ads. Use a discrete and tasteful approach for ads usage.

 

Avoid Complicated Content Structure:

The conversation of user’s with your website and their retention rate can easily be destroyed when a bad content structure is used. Users must easily find what they have visited your website for and what they are looking.

 

Avoid distributing them on multiple pages if they can possibly be adjusted on a single page. Introductory contents must always be included. Similar contents must be grouped together in a clear and concise way. Use bold heading and highlight the expected searching elements of users.

Conclusion:

Reduced bounce rate is a ranking factor for Google to place your website on a higher level. In a competitive environment such as USA or UAE business industry, the higher bounce rate is a challenging factor for owners to deal with.

 

Thus developing a website through web solution Dubai based service providers must be fully user-friendly, as it is the key factor for attracting potential traffic.

 

When user will stay engage with your friendly navigation and content structure, the more your bounce rate will be decreased and Google will place you higher as compare to the rest of your competitors.

 

See Also: 

0 Comments

Wed

03

May

2017

How to Choose the Best Ecommerce Platform for SEO

There is a serious need to understand the strong bond between ecommerce platforms and the role that can be played by search engine optimization techniques. This type of digital marketing can make or break the business and it all depends on how will things have been strategized, initiated and implemented.

 

For any business the core idea is to ensure that its products and services are found with ease on all the major search engines that are used by their clientele and customers. Major proportion associated with SEO techniques is focused on the alignment of a website and bringing it further closely to the likings of major search engines.

Ecommerce Solutions Dubai
Ecommerce Solutions Dubai

Many entrepreneurs are actually unaware about the stunning role that can be played by a perfect campaign that may help them in making the most out of the platform that is being used by them.

 

In complex market trends of UAE, a business simply cannot even imagine of moving on without a strong backup that is in the form of ecommerce solutions Dubai.

 

Let’s have a look at some of the available platforms first:

  • Magento
  • Shopify        
  • WooCommerce    
  • BigCommerce       
  • OsCommerce        
  • Wix   
  • Weebly        
  • Squarespace          
  • Volusion
  • PrestaShop
  • 3DCart         
  • ZenCart       
  • GoDaddy    
  • MoonFruit 
  • 1&1  
  • BigCartel

Here I would like to make it clear that one must not get carried away, SEO is an important but not the only factor that shall be considered by one while opting for the right platform. 

 

I am providing all the readers with a table that may help in making things further clear. The table is based on the information shared by Moz and enables one to understand the scoring of all the ecommerce platforms and their ranking and compatibility with search engine optimization techniques:

 

ecommerce platforms ranking and compatibility with SEO
Ecommerce platforms ranking and compatibility with SEO

Steps for selection:

Now that one can see the scoring awarded by Moz to all of the above platforms it may have become easy for one to select the right one for his/her e-store.  There are some additional benefits that you might look for while choosing the relevant one for your business online apart from just focusing on digital marketing, they are:

  • Security
  • Customizability
  • Auditability
  • Easy promotion and marketing tools
  • Mobile commerce
  • Speed and scalability
  • Business processes that are unique
  • Manageable traffic volumes, etc.

Bearing all the aforementioned points will surely enable one to make the best selection when it comes to choose from the available lot of ecommerce solutions Dubai based trends.

 

See Also: 

1 Comments

Sat

29

Apr

2017

Effective Social Media Steps For Blog Promotion

Social Media Dubai
Social Media Dubai

Getting Online User’s Attention:

Bloggers having quality contents on their blog that are shining and make them extremely satisfied. However, when they are not having the required traffic from online viewers, they feel sorry for their efforts and are discouraged.

 

The good news is that such blogs can do better on an alternative way. Most of the higher ranked websites from UAE, America and few other famous countries are doing well for their sites. The smartest way to get traffic is social media Dubai based marketing that’s why is getting high traffic on their blogs.

When bloggers desire to reach their full potentials of exposing their blogs and contents around the world to attract users, the only better option is social media. When social media is performed on a proper way, blogs can easily be exposed to a wide set of audience.

 

Following are the effective ways of doing social media for blogs.

 

Share The Content Everywhere:

Sharing the contents of your blog almost everywhere is the perfect option for catching attention and engaging users. Using the article title on a down-to-earth style and decorating its body with stunning but related pictures is the appealing way to motivating users.

 

Sharing your posts on other blogs and profiles same to your niche is another alternative to reach out widely. Guest blogging and answering user’s questions on different websites when they read your blog posts generate high traffic on your blog.

Regularly Share Your Posts:

Proper schedule is required to publish your contents so that every user can get articles on a timely manner. Defining the target audience and using social networks to present your contents on an exact time when they are online can dramatically increase your audience.

 

Interaction With People:

When comments are received on posts, they must be observed and communicated on daily basis. Feedback promotes interaction which is the valuable factor for increasing user’s interest. When they are ignored, user’s interest mostly stay lose and even they are discouraged when didn’t get reply.

Avoid Older Posts To Be Abandoned:

Sticking with fresh material every time is not the only way to generate traffic. New subscribers are constantly increasing with time who didn’t have read your earlier posts. Try to share the most valuable posts you shared earlier so that every new user stay informed.

 

However, they must not be posted and shared too often as you can easily make the worse out of your good reputations this way. Whether they are social media Dubai users or American, despite their nationality and origin, they can lose their interest otherwise.

The Final Word:

The above points are not only effective for valuable traffic generation and users’ attention towards your blog, you are also sharing your extensive expertise and information worth great knowledge with a wide community.

 

See Also: 

0 Comments

Thu

20

Apr

2017

How To Build A User Friendly Web Design?

For a user there isn’t a more frustrating thing then visiting a site which is difficult to navigate. Users are always in search of intuitive and uncomplicated sites and they surely don’t want to return on sites that are cluttered with no definite position for any information and key things.

 

Running a business in the richest emirate of UAE and want to design a user friendly site, take a look at the points below that will surely enable the target audience to stay on the site without bouncing back. 

Web Design Dubai
Web Design Dubai

Simple navigation:-

First thing that needs to be kept in mind is that the site map should be extremely simple. Each page should be named properly and sub navigation should relate to the main navigation option.

 

Create a utility navigation if the site map is larger. Utility navigation bar is a small one and is usually found at the top right of some large sites by the experts of web design Dubai. Its purpose is to avoid the overcrowding on the basic navigational bar. 

Positioning of the logo:-

Mostly the logo is placed on the top left corner of the site, it allows the visitors to know whose site is this and will also identify the name of the company and the content they are seeing. Logo must also be a link to the homepage.

 

It allows the visitor to return to the homepage from anywhere on the site. 

Let them where they are:-

Allow the visitor to know where he/she is by highlighting the navigation. Cookie crumbs or linked headings are often used at the top of the webpages allowing them to figure out where they are and also provide links to all individual pages that are listed. 

Call to action:-

From navigation you can guide the users or the visitors to where you want them to be through call to action links. By using these links you can guide visitors to whatever page you want them to view or any action you want them to take like click to buy, download or contact us etc.

Buyer personas:-

For a successful site make sure to create buyer personas. They are like knowing what your customers want and what you have to offer. Create personas by keeping the target audience in your mind. Buyer personas should be savvy.

Search bar:-

If you want your site to be crowded with visitors, make the access to information easy for them. Know what they are looking for and what they might like. Add a search bar and place it at the top right corner of the site or it can be in the top center as well.

Images and animations:-

Choose related photos that best describe your site and pages. They should be high quality and should also be related to the content on the page. Don’t use photos that can be found on other sites. Be careful in the usage as too many images also over crowd your web design Dubai.

 

Animations usage must also be done with care and precision because too many moving things on page can distract the reader or the visitor.

 

Related: 

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Fri

14

Apr

2017

A Guide To Pioneering Digital Marketing Trends

Introduction:

In every digital marketing meeting, you will find mostly two questions like what’s new in this industry. What are the trends that will dominate in future? Last year we have seen that mobile and social media marketing were the hottest trends. The latest trends are given as under. 

Marketing Agency Dubai
Marketing Agency Dubai

Latest trends to look for:

It has now become easy for the digital marketing agency Dubai to interact with clients directly. In this way, company understands what user thinks about their company, what changes they want and how we can better our business.  This is the best way of getting instant feedback.

 

Merging of two agencies: 

Yes, you have heard it right, but what are the two agencies? These are PR agencies and digital marketing agencies. Statistics showed that social media has become best tool for it as it is easily accessible. 

 

It is need of hour that both professions work together, they can’t manage clients alone. Therefore, PR experts must learn how to use social media while digital marketers also understand how to make good public relations. 

PR and digital marketing

Content departments: 

Content is always the backbone of marketing that’s why it is expected that in coming years its demand will increase. Companies would have to open separate content departments at a much larger level. Firms also need to more writers to complete their task.

 

Increase of mobile marketing: 

Mobile marketing has been one of the successful trends that have been in demand for the last ten years. It is expected it will continue to grow further as users are now utilizing smartphones more than laptops or PCs.  

mobile marketing
mobile marketing

Statistics:

Statistics are a great way to compare between two or more items. Many websites are providing a number of page visits on a particular website, to show how this website is popular among the users. It will also provide you customer’s behavior.  

 

Conversion Rate Optimization (CRO):

Conversation rate optimization (CRO) means to decrease the bounce rate of your website, by involving your user into different activities like requesting a quote, contacting your company, subscribing to a newsletter or white paper downloading.

Conversion Rate Optimization CRO
Conversion Rate Optimization (CRO)

If you want to improve your conversation optimization, use A/B testing, as it will tell what will work and what will not work for your website. Results showed that 50 % of users diverted to the website because of attractive videos. So, video marketing is trending now.

 

Call to action (CTA) button:

Call to action (CTA) buttons appears in form of text or image that prompts the user to take action. User will click on your CTA if it has an attractive design, but the colors must contrast with your website. 

 

Call to action
Call to action button

Conclusion:

Hope you got the clear idea about the latest digital marketing agency Dubai trends, what’s hot, what’s not. Keep company goals in mind while making strategies. Take assistance of experts and research thoroughly before taking any action.

 

See Also: The Value Of Your Product And Service Is Decided By Good Branding

 

0 Comments

Tue

28

Mar

2017

With A Little Maintenance You Can Speed Up Your Website!

Those entrepreneurs who take the task of maintenance on lighter notes feel the heat when things start to get cluttered and their business presence online in the form of a website starts facing turbulences.

 

There are many businesses that have been through such experiences in the past, i.e. they got what they wanted in the form of a robust website and then they slept over it, assuming that the job is done. They forget to think about the changing and evolving nature that this industry possesses. 

Website Maintenance Dubai

One as an entrepreneur must ensure that the website goes through routine maintenance check-up in order to ensure that everything is up to date and functioning properly. In complex markets of UAE one may one may require website maintenance Dubai based services because of their elite and comprehensive nature because Dubai can be classified as the hub for such services due to its centric position in the trade life of UAE.

 

Following are some core elements that are associated with the field of maintenance for web:

  • One must identify what causes the website to slow down and malfunction.
  • Unnecessary plug-ins shall be avoided if one is relying on content management systems like WordPress.
  • The practice of optimizing the database shall always be considered.
  • Understanding of CDN (Content Delivery Networks) will be of great help.
  • Opt for ways that are liked by major search engines and can keep things swift when it comes to load time.
  • The use of cache shall never be forgotten.
  • Minify and minimize the code to the maximum extents.
  • If you are confident that users will not go through hectic experiences and delays will browsing through your website then it’s time to share it on Social Media and invite traffic. 

The health of website shall be check on regular intervals and the content, functionality and frameworks used shall be compared with what is being used currently in the markets. This will enable one to include or exclude the relevant or irrelevant features from the website respectively.

 

Falling behind this task would mean opting out of the market competition and moving on the opposite direction that would lead one to nowhere.  The road to success is ahead only and to get there one may share the maintenance needs with a professional, expert, reliable and affordable solution provider that is actively performing in the domain go website maintenance Dubai. With an online presence that is performing smoothly 24/7/365, you don’t need to worry about the ROIs, they certainly will come your way and in a grand passion.  

0 Comments

Mon

20

Mar

2017

Let's Understand The Design Process!

Web Design Company in Dubai

Discovery and Scope:

This phase of the design process is where a creative expert sits with you to understand the objectives of your project plus to determine your needs. You will be provided with a formal quotation and exchange of contract may take place. A date of initiation based on mutual understanding and upon the receipt of contract and initial deposit may be decided between the two parties. One must try to look for a professional and affordable web design company in Dubai so as to ensure that all the stages discussed in this piece of writing are met in an expert passion.

Mock-ups completed and presented:

Once the date of initiation has been finalized the service provider will start working on the task assigned based on the discussion and exchange of suggestions that took place initially. Designs or mock-ups may be presented by them with a time period of few weeks. 

Approval stage:

After presenting the initial mock-ups, you may request refinements in the design if you are not content with what have been provided. You may request to shuffle the contents between the mock-ups or request a new mock-up from the scratch and the design team hired by you will do things accordingly.   

Coding Process:

This is the phase that comes after the design has been approved. The designer or developer will slice it and start writing the coding. Codes that may be used are XHTML, HTML5, CSS, PHP, JQuery, JS and MySQL etc. PHP and MySQL are normally used when carrying out the backend coding. A demo development server is set up so that you can check on the work from time to time and add your thought and suggestions as and when required. 

Testing and Tweaking

This phase is purely focused on testing the entire product and plucking out the errors so as to ensure that users are provided with smooth and sleek experiences. This stage can also be classified as the last phases for tweaks in design because once the testing and quality checks are made the designed and development process may end.

Site Launch

After you have shown your agreement and given a go ahead with the development and design finalization the service providers hired by you will make your website live for you upon your approval. 

0 Comments

Mon

13

Mar

2017

The Unique Relationship Between SEO And Instagram, One Cannot Deny!

It is one of the highly famous images sharing platform online that enjoys over 300 million active visitors and users. Some very crucial and interesting facts are mentioned below. The unique and appealing nature of this channel has helped the world of search engine optimization a great deal. 

Experts that are actively performing in the domain of SEO treat Instagram as their special tool. They know that their clients in competitive and roaring markets like Dubai would want magical and lasting results and Instagram can help in achieving that for them. They in addition are well aware of the dynamic nature of SEO Dubai world that evolves rapidly and is always ahead of other markets. 

SEO Dubai
The Unique Relationship Between SEO And Instagram

Can’t wait to know about Instagram and its importance? Let’s avoid fables and hit the deck then:

  • The total number of active users for Instagram is more than 300 Million.
  • More than 76 Million people visit it daily.
  • That becomes almost 21% of the entire Internet usage.

Hold On! There is more to come

Usage by Age

  • 42% of users fall within the age brackets of 16-24 years.
  • 36% are between the age of 25 -34 years.
  • 18% falls in the span of 35-44 years.
  • 3% are those that are 45-54 years old.
  • 1% fall in the age parameters of 55-64 years
Instagram Usage by Age by SpiralClick
Instagram Usage by Age

Usage by Gender

The good news is that men are ahead J

  • 49% of Instagram users are female
  • 51% are male users. 
Instagram Usage by Gender by SpiralClick
Instagram Usage by Gender

Makes Sense? Let’s dig things further deep:

  • 70 Million photos are posted daily on Instagram by users
  • On average each users spends round about 21 to 25 minutes daily
  • 8600 likes are given every second on Instagram.
  • 1000 comments each second takes place here.
  • 86% of the world’s big brands own an Instagram account.
  • One of the most followed accounts on Instagram is Instagram itself and the total number of followers that it enjoys is almost 97 Million.
  • The Ellen Show is the most followed brand on this platform and there are 4.40 Million followers who follow it.
Relation between SEO and Instagram by SpiralClick
Relation between SEO and Instagram

Hmmm….Who is it that still doesn’t have an Instagram account?  

Expecting too much from SEO Dubai based trends without going for all the smart and available tools to be integrated with it would many wasting time, effort, money and resources. Experts in this domain will always provide you with a complete package associated with your search engine optimization needs so as to ensure that you make the most out of your returns on investments made by you.

0 Comments

Wed

01

Mar

2017

How Branding Agency Works For Your Business Success?

A branding agency can help you get things done for the business success in a better and efficient way. There are many such firms available around us to benefit the businesses create their own brand name and identity among the customer and clients. This is not an easy task and no one can do it on his own. The need of such a branding agency is worthwhile for this purpose. And this is a fact, which we cannot deny at all. There are various responsibilities and activities, which a branding firm performs for the good reputation and image of a business firm.

Branding Agency Dubai
How Branding Agency Dubai Works For Your Business Success

Branding is a must do thing for the businesses these days. It is an undeniable thing in this modern era, where there are many competitors which every business has to beat and leave behind. So in that regards the help of the branding agency Dubai is worthwhile. In this article, we will discuss how these agencies help us achieve a good reputation among the clients. 

 

Creativity:

The bunch of creative minds get in collaboration when you hire a branding agency. They come up with different creative and effective ideas, which could be worthwhile for your business success.

 

Media Buying:

We know that it is a really hectic task to buy media. It requires huge efforts and know-how. So when you hire the services of the branding agency that become more than beneficial for you. They have already done these things for many other businesses so that’s why good relations with the media persons, which enables them to easily buy media for your cause.

 

Public Relations:

This is another hectic task, to do talking on the TV and Radio for the purpose of promotion. In this regards, they help in promoting your product and business on your behalf to attract the clients and customers. And it also helps in branding and advertising your brand among the viewers/audiences.

 

Use of Money:

They helps you to better use your investments to earn maximum profits from it. In this way you only spend sufficient amount on the necessary things which can benefit you. So you are safe from any extra and un-necessary expenses.

 

The branding agency Dubai and many others are easily available in our surroundings these days. For the purpose of efficient and long lasting branding purposes, we can hire their services. 

0 Comments

Fri

17

Feb

2017

5 Typography Trends In Web Design For 2017!

With the revival of designs that are flat in nature and serious popularity gained by minimalism, the role for typography has become further focused in the domain of web designing. The amplified attention on letter-form designs lately, trends in this zone has started to emerge at improved pace, for example:

  • Extreme dimensions (small and large sizes)
  • Superimposed on images
  • Simple typefaces used creatively
  • Typefaces that are custom in nature
  • Fonts that are artistic
Web Design Companies in Dubai

All the above mentioned styles cannot be classified as mutually exclusive, they are however normally combined. We will look into this in further detail at later stages. All these basics are well taken care of by businesses that have to perform in complex and highly poised markets when it comes to competitiveness. A good example here would be Dubai. 

 

There are many web design companies in Dubai that would opt for such trends because they know that these features and styles will add value to the looks and application of the entire website.

 

Let’s elaborate the above mentioned techniques in further detail so that we can get a better insight of the difference that can be made by them:

 

1. Extreme Dimension:

 

To control the level of impact and influence, one as a designer can utilize the option of text size. Recent trends are falling for extreme sizes that may be either large or small in dimensions.

 

# Large typography: 

 

To send a burly and assertive message that is coupled with similar images, large typefaces are used. The styles associated with this type are:

  • Bigger in size and weight when compared to other contents.
  • Characters are bigger than 85 pixels.
  • Backed with thick strokes or Caps

One may come across trends within this trend that are taking place due to the room that is offered by this approach. Mostly expanded words are utilized to fill the screen and give a different look to the viewer. Thin serifs are utilized at times to give a dynamic contrast impression to the strokes used that are thick. Alteration in sizes is another aspect that may be noticed by one in such concepts.

 

These trends are becoming highly popular and enable one to come out with elite designs with the help of some tweaks. One must not worry a lot about the different alignments while trying to avoid the centered crutch. 

 

# Small typography:

 

It is not necessary to go for the larger font sizes only for one to be loud, designer at times go for extreme small sizes and at the same time ensure that they create and impact using the small sizes while designing the website.  

 

2. Superimposed:

 

Gone are the days when text and images were classified as two separate things. The idea of superimposing has helped greatly in making both of them extra powerful. Legibility and contrast are the two main considerations that are associated with this style. The aim is to influence both image and text using this approach. Close consideration from the designer is required to ensure that breakpoints are defined accurately; this helps the website to perform well when accessed on different devices.

 

3. Simple typefaces used creatively:

 

Experimenting with other designing elements may help a great deal, especially when one is keen to play with typography and text as this perks up the benefits. There are some risks though that may come one’s way. For instance, text on images that have been discussed already, but what would happen when it is images in text scenario?

 

One does not need to go about things associated with typography in a memorable passion. A good approach would be to try coming up with one’s own creative utilization if the goal is to stand out from the ordinary crowd. Creative form of typography has this built-in feature of being interesting on its own. One may milk awesome results by combining such types with simple and sleek unobtrusive backgrounds.

 

4. Typefaces that are custom in nature:

 

Typefaces that are customer in nature may have similar effects as creatively used simple types. It would be a good approach if one may consider areas like character and brand identity. To set yourself apart from the ordinary crowed, you may consider the idea of introducing your own font system as it would be a failsafe way to go about things.

 

5. Fonts that are artistic:

 

You will come across fonts that are purely designed and intended for looks. Text written in blocks using such fonts acts more like graphic elements and helps in perking up the looks and idea of entire web design. This is what some sites may exactly need. This approach has been around for centuries and is one that has been extensively used by designers while creating posters intended for marketing or advertisement. It may be a costly way but the embellishment added by this approach is worth the price, provided if it is limited to the headlines only.

 

On a concluding note:

 

All the aforementioned techniques are famous and treated as manners that help in keeping the minimalist site frameworks center of attention and interesting. They play dual role of both graph and content. 

 

Businesses operating in Dubai rely on such smart trends because these trends allow them to stay on top of their competitors. To achieve this goal, they don’t rely on just anyone, they ensure that they carryout in-depth industry analysis and look out for web design companies in Dubai that are capable of meeting their expectations and providing them with appealing results using the above mentioned techniques.

 

0 Comments

Tue

07

Feb

2017

Is Your Content Making Enough Effort?

Social Media Dubai

Introduction:

 

The leverage that content can offer to the website is massive. It is important to rationalize the use of content in determining how social media campaigns can be improved.

 

The utilization of social platform to engage with customers is not an easy task. This can be quite challenging and consume the efforts and resources.

 

How would you determine the value of the social media engagement?

Social Media Dubai

The audiences need better engagement:

 

The insights and intelligence generated in offering holistic value to the customer must be effectively aligned. In the midst of so many social media campaigns how can your campaign standout?

 

This is quite intriguing question that the retailers need to address. In this respect the increasing importance of inculcating value through social platforms requisite extremely professional outlook.

 

The foundation that will be built for the customer engagement campaigns must enable the marketers to maximize the return on investment. The online content that must be generated is the driving force that integrates the product with the customers.

 

Is your campaign really worth mentioning?

 

In order to stay ahead of the clutter the marketer must create a loyal following of people. It is better to engage a small but dedicated loyal base.

 

The essence of quality will go beyond the quantity when utilizing social platforms for customer engagement. Social media Dubai can help build a strong brand that can connect with the customers in an efficient way.

 

The entry points are numerous but every social platform must be used in accordance with the value that each platform can offer.

 

The potential of generating customer segments through meaningful content is enormous. However, you need to outline the most optimum way of engaging customers with social media platforms.

 

It is time to make the right move:

 

The influence and the value that can be highlighted in building relationships through content must be interesting. The business can accrue major advantages if creative content is generated for different social platforms.

 

The element that would help people gets closer to the business is the value. Therefore your approach will matter a lot.

 

In this respect the channels used to promote the value of communication is going to be significantly important in stimulating people to engage with the content. Are you heading in the right direction in designing the right mix for social media platforms?

 

Social media Dubai has the capacity to stimulate the exclusive value that these platforms can generate in customer engagement.

 

0 Comments

Wed

18

Jan

2017

Move Slowly But Steadily Towards Web Development

Website development is a combination of clarity and focus:

 

The hierarchy assigned in developing a coordinated path is extremely vital. The server as well as the client side must be compatible to help applications administer on it seamlessly.

 

Therefore when designing the prototype for the website you must ensure how coding aspects would influence the layout of the website. This is essential in eliminating any blockades. 

 

Web Development Companies in Dubai

 

Similarly, adhering to the requirements of the server side is vital in establishing the functionality for the web site and preparing the back end system in a hierarchical manner.

 

The requirements of every website are unique:

 

The utilization of the various components is specific to the type of outcome that is premeditated. For example the choice of the different applications that would run on the server must be compatible.

 

The role of the developer becomes extremely vital in bridging the gaps and elimination the errors that may hinder the maximum functionality of the website. The entire procedure needs extensive involvement and incorporating the right knowledge to design the stream of optimum solution.

 

Prioritize the needs:

 

Experts assert that first-rate developers have the knack of prioritizing the needs of the website and distribute each variable in its entirety. The assertion to maximize the potential of the website is realized efficiently.

 

Any callous approach can be costly in every respect, therefore web development companies in Dubai can satisfy the precise needs that are prerequisite for better functioning of the website.

 

The extension of patches to provide the security to the applications is also an important part of web development.

 

Relationship building with users:

 

The most significant aspect is to develop the website that addresses the customer’s needs. Each component is critical and the need to harness the best outcome does not adhere to any magical formula.

 

Every user has a specific reason to log on a website. The developers must assign value to each variable that can connect with the customer segments.

 

You must have noticed some website is more in demand than others.

 

Years of focus and determination help in identifying the varying needs of website functionality and therefore specialist reflection is mandatory in highlighting how the sustainability of the website’s performance can be accomplished.

 

The convergence of the components in every phase can be duly handled by web development companies in Dubai.

 

0 Comments

Sat

07

Jan

2017

What Changes In Web Marketing Can Be Noticed In 2017?

Changing trends every year:-  

With the arrival of 2017 the trends of social marketing have also changed to the better. As we know every New Year brings new trends and ways the products are marketed.  Marketers try to get noticed by improving their optimization strategies. Web marketing has proved its significance more than anything as it allows in getting more traffic, commercializing your product and makes your website visible.

 

As we all know Dubai has grown tremendously in the past few years and lots of firms are turning to this city to get themselves renowned worldwide. There won’t be a single firm working in this business friendly city which doesn’t operate virtually. If any start up or growing business doesn’t have online existence it can lag behind the competitors in the time of internet marketing. So in the world of competition need of the time is to make your online presence felt.

SEO Services Dubai

There are a lot of companies which provide SEO services Dubai using the latest and most effective trends being used today. These latest trends are followed to get organic traffic and to improve your sites rankings being able to jump to the top page of any search engine. The conversion rate from visitors to buyers is also increased.  

Latest trends followed:-

Mobile optimization:-

 

Smartphones, tablets, and phone watches are used by almost everyone now. So the need of mobile optimization has increased than ever before and has become a norm. The need to have mobile friendly site and the app has increased ever more. Latest figures suggest that

  •  8 out of 10 consumers are accessing sites from smartphones and choosing to buy.
  • Over 1.5 billion people have access to the web from their phones or tablets
  • In 2016 desktop searches were surpassed by mobile searches
  • World leaders like Google are heavily in favor of mobile app and app streaming on mobile
  • More than 80% brands have gone mobile friendly in 2016 and numbers will increase in 2017

Mobile optimization should be given main preference. One thing is to be made sure that everything on the site like logos, colors, fonts, API and content should be optimized for mobile too.

 

Importance of voice search:-

 

Some people don’t like to type or some are not into spellings. Especially, for the people on the go use the voice search option conveniently. This option also helps while they are driving or multitasking. 

  • 59% voice search options are used by teens while watching TV
  • 57% of this option is used while with friends
  • 36% adults while sitting in front of TV use it
  • 23% when someone is cooking

Social media content will gain more significance:-

 

Nobody can deny the role of social media like Facebook, Twitter and Pinterest in the recent times. Google has already done formal deals with two of the giants in social media i.e. Facebook and Twitter. Whenever, you search for something you will definitely find some tweets or a FB link. In 2016 76% of the marketers benefited from social media to boost their sites and got higher ranking the number is expected to increase a lot more in 2017.

 

Significance of videos:-

 

After any query, Google presents results in the mixed form or blended results. Infographics, videos and images are given high priority. Any SEO services Dubai firm understands how to get on the top page of Google by using high quality and engaging videos. Videos are more attractive and likely to be viewed instead of reading text that is still considered to a standard.

 

4 Comments

Wed

28

Dec

2016

Acquiring Right Web Solution Providers In Dubai!

Most business owners take things very serious when it comes to their business website performance. This is the right approach to go about things, especially when one is operating in the complex business world of Dubai. The markets here are chic and constantly advancing in technological aspects. This raises the graph of opportunities and attracts foreign operators too. One simply cannot just upload a website and then forget about it, such approaches may lead to disastrous end results from the perspective of returns on investments.

Dubai Web Solutions

One as a business owner who is reliant on online presence must ensure that he/she is backed with smart and trendy Dubai web solutions that are reliable and affordable in nature. This backup will enable one to integrate new arrivals and maintain the existing one in grand passion and in an affordable passion.

 

Following are some areas that can be maintained and improved with the help of professional web based solutions that are offered by expert service providers in Dubai:

 

  • Broken links: Having a robust backup will enable you to get rid of broken links that may exist already on your website or may have taken place due to some updates that may have been made by you. Professional service providers will be the first to know about them and remove them from the scene as soon as they can. This will help you in winning the confidence of your visitors.
  • Updates: They will be making updates requested by you or if it is a security associated task then in most cases they may install and apply the changes on their own, this point is normally covered in the MoU between the service acquirer and service provider and it enables the business owner to ensure that the website does not turn into an outdated one, where customers may not find things up to date and they as a result may switch to other similar service providers that might as well be your competitors.
  • Monitoring: Professional service providers will always provide you with complete service in the capacity and area of Dubai web solutions. They will monitor the inbound and outbound transfer and traffic links in order to ensure that your public domain site is safe and secure always. They know that strong and reliable reputation in the hearts and minds of customers will help you in making better returns on investment and will allow you as a business owner to focus more on achieving targets and improving business performance in the cyber world always.

 

0 Comments

Wed

21

Dec

2016

The Unpredictable Nature Of Online Businesses

Introduction:

 

The unpredictable things happen too happen in the online medium. The possibility of unbelievable things is experienced by online businesses.

 

Whether positive or negative small adjustments can make the difference; have you experienced any unnatural thing yet? The value that websites garner is important.

 

The products are generally close substitutes but the presentation of the product is the most important aspect. 

Ecommerce Solutions Dubai

Critical success factors vary for online businesses:

 

The nature of the product, its features and varying traits make them of value to different customer segments. In the online retail sector the price war for certain product categories is always there.

 

Experts reveal that online shopping phenomenon will reach new heights in the future. The foremost reason is the growing number of online retailers in similar product categories.

 

How can you milk the profits? This is the strategic objective of every business but not many are able to achieve it.

 

Even if they accomplish their objective that are unable to generate sustainable revenue streams; how can this be resolved? 

 

Ecommerce solutions Dubai can signify how the numerous branding elements of the products can be integrated to stimulate sales.

 

Driving large number of sales is a natural desire but it is important to consistently study the changing potential of the product. How the same product category would be of value to the customers? 

 

How to design the engagement level?

 

The life cycle assessment of products and services outline their capacity to hold customer segments for longer periods. The engagement levels are the major component of any web strategy.

 

The familiarity with the numerous dimensions of the same product can be distributed into different value packets. The experience that is offered to the customer should be constant.

 

Customer loyalty is only realizable when the customer is excited about your offer. The explanation of the different forms of solution is also pivotal.

 

This is an important part of customer engagement. The customer buying decisions in the online medium are quite unique.

 

You need to prioritize how different products can be merged in the minds of the customers. The design of the various service platforms is also important in online medium.

 

Have you developed the relevant building blocks for your website? You have to rationalize how an optimum positive experience can be generated.

 

Ecommerce solutions Dubai can incorporate the variables that can generate a stream of positive experience for the customer segments.

 

1 Comments

Thu

15

Dec

2016

What Is Your Content Going To Be Like For SEO In 2017?

Google already has declared that content is going to be the king, this declaration says it all and makes one’s job simple and cutout, i.e. one must not be relaxed until one is fully confident that he/she has got hands on the right and juicy content that may add value to their SEO campaign. Promoting and marketing your website with the help of search engine optimization is not going to be an easy task, especially when trends are very complicated due to the intense hard work that are put in by service providers in the similar capacity for their clients. 

Dubai SEO

Highly roaring markets like Dubai, may expect one to go an extra mile so as to ensure that his/her business stays on top of the competition trends at all times. Dubai SEO practices are very much different to those that are being executed and carried out in slightly slower markets.

 

One simply cannot rest, while carrying out the SEO campaign, it is going to be like, ‘you miss I hit’ scenario. A consistent and professional approach would be required that is backed with content that is On-page and at the same time content that is written for Off-Page SEO activities.

 

Experts are of the view that a content written professionally is the key role player behind the entire idea of search engine optimization activities as all of them float around it. They further add that it is a good written content that may mature a client in the initial stages and by the time when the visitor is directed through anchor text to one’s domain he/she is already in a zone where most of the things are clear to him. This is where things may trigger and one may feel confident as a client to transact with the targeted website.

 

Weakly written content that is senseless and baseless may confuse the reader and even if he/she will click the anchor text, he/she will need further explanation about the products and services that he/she was aiming to acquire. Most of the websites have little or no content on websites in the modern design trends and this may push the visitors to bounce back and visit other available options where things may be further clear and prominent to them.

 

Dubai SEO services that are offered by professionals are always complete and more in the organic zone, the content used by them is written by professionals that have a good grip on topics that may be associated with one’s business. 

 

0 Comments

Sat

26

Nov

2016

How To Win The Digital War?

Designing and developing a website are just the initial stages. There is so much more that can be done with the web. It is a web and so there must be a connection. There must be a complete in between link so that website can be reached from the desktop computer to mobile screen to printer machine. The website must be optimized to appear in the search engine so as to gain maximum notability from visitors, customers, readers and all the other interested parties.

 

If you have a business website, it would need marketing strategies connected to search engine optimization, social networking sites (such as Facebook, Twitter and Instagram), customer testimonials and product, service, brand, mobile app or customer service ratings which sum up to rate your company eventually.

 

Web Solutions Dubai

 

You would need to keep track of how your customers are responding something that you introduced and based on the experience of user motivations, you can devise plans and strategies that would appeal your customers the most. You would need that flexibility in your website and mobile apps to introduce new changes and make updates.

 

It is basically the popularity of your business web page that you are working on through search engine optimization, social networking sites, access from mobile, ability to update and customer feedback.

 

Your business can go through a complete transformation through modernization. You would need to incorporate latest trends and technologies such as responsive web designs to be ahead in the virtual war. In order to win the battle, you would need the weapons that are of quality and designed by great manufacturers. You would need the best web solutions Dubai company to back you up. Finding the best won’t be easy but finding a reliable and right one can also make you winner of the digital media marketing battle.

 

An expert service comprised of professionals experienced in the task of increasing traffic and visibility of your website, certified and licensed by the local government, providing with consulting advice on your online presence is what you would need. In addition, it would be great if you get the complete package under one roof where you are also facilitated with web development and design services along with content development. Getting everything done from one place would avoid all the hassle that you could have faced in going to different service providers and it will also develop a unique relation in between both the parties as they would be able to cover you more effectively.

 

Stopping by the right web solutions Dubai services would make you get noticed in the virtual noise without you needing to scream.

 

0 Comments

Fri

18

Nov

2016

There Are Too Many Fish In The Pond

The 21st century will most definitely be known in history as the age of the Internet. The internet really boomed after the millennium, letting thousands of individuals use it personally on their personal computers. This access to internet changed many things such as access to information, global communication, business plans, etc. One of the more interesting things that have largely been affected by Internet is business. Businesses have gone from brick and mortar set ups to existing only on websites in a cyber-reality, generating real revenue. Conducting business online led to the creation of the new world economy: e-commerce. E-commerce refers to the economy that functions on online businesses. This could mean business to business interactions, business to consumer interactions or consumer to consumer interactions.

Logo Design Dubai

Now, because of the internet, the competition has really increased. Since it is one of the easiest ways to start a business, many people have started their businesses online. For a budding entrepreneur this can be a challenge since competing with many businesses meaning creating your own unique identity. But obviously there are ways to counter this. For example, we live in a very digital and a very visual age. Seeing believes for the consumers. The only good thing is that seeing is also easier now. The very first thing that your business needs to establish its identity is a name and a logo. Some people shrug off getting a logo, but logo design Dubai is very important in establishing an identity that is separate from your counterparts. Moving on, it is integral that your logo speaks volumes about your business. Now this may seem like a difficult task, but you can do it.

 

Logo designers understand how consumers think and what they would find more attractive. Human psychology penetrates almost every life circumstance and most of all, the study of human behavior helps in consumerism and understanding it. Companies use this knowledge to make their businesses better suited to consumer needs and to have them flock to the business. Logo design Dubai works on maximizing these goals and gains to suit these needs. It also helps in making your business look more professional so that more clients are drawn to your sense of responsibility and reliability. In an age where we have one of everything, it is difficult to convince consumers to switch to other products. A good logo however will ensure company growth in multiple ways. 

 

0 Comments

Internet Marketing And Promotional Ideas in Web Design Dubai

Internet is a way to make our web design concepts recognized and well versed around the globe. Since the day the internet became a necessity of the individuals, it became must for the businessmen and company owners to have their personal web pages. The focus and purpose of the internet has always been marketing and promotion of your businesses. The clients want to see your marketing campaigns designer strongly so you have to provide them with what they actually are looking for.  

Web Design Dubai

Best Internet Marketing Ideas in Web Design:

 

The best internet marketing ideas include social media promotion, online advertisements, promotional campaigns, slogans and other ideas. Whatsoever the option or idea you may choose to promote your business or services, you always have to make sure that your online presence is recognized. You can not risk the repute of your company and have to work really hard to come up with the expectations of the clients. This all can happen when your internet marketing is done in appropriate and perfect way. Also you have to keep an eye on the weak points of your business and try to avoid those points at any cost. The focus of yours should always been on the social media and other promotional ideas.

 

Best Ways to Use Marketing Plans:

 

The best and most appropriate ways to use marketing plans are to make use of social websites. Facebook, twitter, and other websites can help you make your way to success. You need to create company profiles, personal pages and other web pages onto these social networks. This will ensure you that the clients around the globe recognize your business more and more. They will also be able to get attracted towards your company services. It is really going to be an effective and wonderful way to get appealed in the eyes of worldwide clients. Also this idea will help you make your way to success as a reputable service providing company. The more marketing you do, the better are your chances to get high exposure. Choosing the best marketing and promotional tools and ideas is what you have to do as a service providing company.

 

Hiring A Marketer

 

If you are not assured of how to make your marketing done well and how to effectively implement it then let me tell you that you can go with the hiring of a professional marketer. He is going to be the person who will help you fulfill your dreams. He will be there to promote your company name and its services on the internet. Such an individual is likely to have the top notch skills and ideas about how to well market your services and your company name. So hiring his services will be really an ideal thing for you. In web design Dubai you have to make sure that your web pages get recognized well in the worldwide markets. You also have to see if your marketer is adopting the best strategies to promote your services and products.