A Guide To Pioneering Digital Marketing Trends


In every digital marketing meeting, you will find mostly two questions like what’s new in this industry. What are the trends that will dominate in future? Last year we have seen that mobile and social media marketing were the hottest trends. The latest trends are given as under. 

Marketing Agency Dubai
Marketing Agency Dubai

Latest trends to look for:

It has now become easy for the digital marketing agency Dubai to interact with clients directly. In this way, company understands what user thinks about their company, what changes they want and how we can better our business.  This is the best way of getting instant feedback.


Merging of two agencies: 

Yes, you have heard it right, but what are the two agencies? These are PR agencies and digital marketing agencies. Statistics showed that social media has become best tool for it as it is easily accessible. 


It is need of hour that both professions work together, they can’t manage clients alone. Therefore, PR experts must learn how to use social media while digital marketers also understand how to make good public relations. 

PR and digital marketing

Content departments: 

Content is always the backbone of marketing that’s why it is expected that in coming years its demand will increase. Companies would have to open separate content departments at a much larger level. Firms also need to more writers to complete their task.


Increase of mobile marketing: 

Mobile marketing has been one of the successful trends that have been in demand for the last ten years. It is expected it will continue to grow further as users are now utilizing smartphones more than laptops or PCs.  

mobile marketing
mobile marketing


Statistics are a great way to compare between two or more items. Many websites are providing a number of page visits on a particular website, to show how this website is popular among the users. It will also provide you customer’s behavior.  


Conversion Rate Optimization (CRO):

Conversation rate optimization (CRO) means to decrease the bounce rate of your website, by involving your user into different activities like requesting a quote, contacting your company, subscribing to a newsletter or white paper downloading.

Conversion Rate Optimization CRO
Conversion Rate Optimization (CRO)

If you want to improve your conversation optimization, use A/B testing, as it will tell what will work and what will not work for your website. Results showed that 50 % of users diverted to the website because of attractive videos. So, video marketing is trending now.


Call to action (CTA) button:

Call to action (CTA) buttons appears in form of text or image that prompts the user to take action. User will click on your CTA if it has an attractive design, but the colors must contrast with your website. 


Call to action
Call to action button


Hope you got the clear idea about the latest digital marketing agency Dubai trends, what’s hot, what’s not. Keep company goals in mind while making strategies. Take assistance of experts and research thoroughly before taking any action.


See Also: The Value Of Your Product And Service Is Decided By Good Branding


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